rich gustke

I'm a highly versatile and driven design leader with over a decade of experience. From managing international clients as a freelancer to leading in-house enterprise design teams working across a complex suite of SaaS products, I maintain a steadfast committment to quality and user centered principles. As a leader I thrive on playing a hands-on role in defining and facilitating amazing experiences. From strategy and conception to executing profitable business solutions, I combine technology and design to innovate.

Being self-taught, I love to explore and learn about new technology and how it can be leveraged to create amazing new digital experiences. That's why I'm knee deep in discovering React to learn better ways of deploying and evolving enterprise scale design systems. I'm also finding new ways to execute digital solutions faster from Google Ventures book, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.

Currently I serve as the Creative Director at Clubessential where I work with some of the most prestigous clubs, resorts, and hotels across the world to better engage, retain, and serve their members and guests.

• Brand identity
• Marketing strategy
• Brand guidelines & standards
• Cross-functional collaboration
• Design leadership
• User experience (UX)
• Responsive web design
• User-centered design (UCD)
• Information architecture (IA)

• Concept development
• Photography
• Creative & art direction
• Design Systems
• Web usability
• Project management
• UI design/development
• Typography
• Wireframing & prototyping