A world class booking experience — Snowbird

Redefining the resort online booking experience


Upgrading the online booking experience for a world class ski destination.

Snowbird is a four-season resort located in Salt Lake City, Utah. I was responsible for leading the UX & UI for their new online booking engine that would accept direct reservations for guests.

With a great design foundation set by Rally Interactive for the resort's new guest facing site fairly recently, I worked with the Snowbird team to take many of these digital brand standards and transition them into the new booking experience for guests. This included a three stage checkout process with a unified itinerary and real time integration with their property management system.



UX Strategy, IA, Concept, and UI


Rich Gustke, UX/UI Lead
Chris Gantzer, Sr Project Manager
Jason Nolfi, Front-end Development


Real-time PMS integrated bookings

Simple real-time filtering of current availability for all properties based on package specifications.