Sarasota's premier member club — The Ritz-Carlton
A seamless brand experience for a world renowned brand
I was responsible for leading the new design to bring the Ritz-Carlton brand through in a more captivating and decisive way. The goal with this was ultimately to position it as the premier members-only club in Sarasota. Moving away from color and texture heavy design with heavy whitespace and focusing more on large imagery of the grounds and facilities, typography, and the core reflex blue in key areas allowed us to have a design that was seamless with the Ritz-Carlton's digital brand standards.