Sarasota's premier member club — The Ritz-Carlton

A seamless brand experience for a world renowned brand


I was responsible for bringing the Ritz-Carlton brand through in a more captivating and decisive way, ultimately positioning it as the premier members-only club in the Sarasota area. Partnering directly with the marketing team at the club as well as brand directors in the corporate office, we leveraged a newly designed set of brand standards from their AOR and worked through several design concepts before arriving on the final solution.


Creative direction, Concept Development, and Visual Design


Rich Gustke, Senior Designer
Brittany Hudson, Project Manager
Patrick Johns, Front-end Developer